Sky Sports

Sky Sports is the brand name for a group of sports-oriented television channels. Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1990, sometimes playing a large role in inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from the Football League in 1992.

Setanta Sports

Setanta Sports is a sports broadcaster based in Ireland, operating 12 channels in 24 countries. Setanta Sports was formed in 1990 to facilitate the broadcasting of Irish sporting events to Irish expatriates. More recently the network has expanded and it now broadcasts various live sporting events aimed at international English-speaking audiences.

My question

Has 'setanta sports' recent monopolisation of British football led to the expolitation of digital TV subscribers?