Has ‘Sentanta Sports’ recent monopolisation of british football led to the exploitation of digital tv subscribers?
I have chosen to look at this subject because it has affected me in many ways for example it has taken I watch England games at home on ITV 1 and sentanta took England away games and some home games away from ITV 1 and Sky. Sentanta took the games of sky breaking there fifth consecutive year of screening them. Sentanta was a new company from Ireland that started in 2001 but only just started to make an impact in the UK in 2008; sky was shocked when they got outbid by sentanta and are now trying everything to get it back. By the end of my research I want to see if my theory is correct the theory that sentanta has used us and taken one of the things we love, England being a very patriotic country we always watch are team play and most of us cant now because of what sentanta has done, now that sentanta has taken the games we will have to pay a ten pound fee plus more fees to be able to watch them again which is too much in this day and age.
The secondary methods I will use to help me explore my hypothesis will be a questionnaire I thought of eight question some open questions and some closed and I will give this out to a couple of friends and family so I get a wide range of responses so that when it comes to talking about it I can say I have a used a varied age. A questionnaire is a really good research tool because it can give you short feed back and long quotes that you can then use to help answer a point and so the questionnaire is a very good research tool. Also the questionnaire is a very quick and easy way to get answers there is no time periods and it can be done anywhere. With the findings of my questionnaire I made a graph and wrote down some key quotes and these can all be used to help me answer my hypothesis. Then I created a focus group I thought of five questions that I thought were more in depth then my questionnaire questions so that I could get a discussing under way and this is exactly what happened the focus group gave me loads of great quotes that were exactly answering my hypothesis not fully but they helped me answer it a bit.
The primary methods I will use consist of a blog that I have created, newspaper articles, blogs that other people have created that talk about my topic, internet statistics internet reviews any books that help with my topic. First I used a blog so that I could post bulletins and questions and also so I could post helpful sites that I could then look at in more detail at home. Secondly there are the newspaper articles there were no articles in the paper at this date because when this a kicked off I was not thinking about looking into the topic so I looked at an archive that was on the guardian site and this had loads of helpful articles so I printed them off and highlighted the key bits I wanted for later use. Thirdly I looked at a wide range of blogs that other people had created this was a good source of research because some of the blogs have been running since the beginning of the year so there was loads of info that I could extract as quotes. Fourthly there are the stays that show us the viewing changes since sentanta have come and the effect of these changes. Finally I will look at all the books that are out there by going on a web based sit called Amazon and looking at everything they have to offer I found a book about ofcom and how the rise of other networks are battling but I cant seem to get it.
Overall all of my research after I have collected will have to go trough a selection and rejection process so that I can find the best bits of info and then I will be able to use that to help answer my question. If there are some more info I need I can either use links that I have already looked at or I can use a completely different research method for example going on Google and typing in key words.
Also my specific focus relates to the topic as a whole because it has changed how we watch sport on tv and what we watch, we don’t have the freedom to just switching on a tv and watch the football its not on any more so we now have a new whole perception on digital tv we have to find a digital distributor that a has what we want and then have to pay a monthly. My specific focus has changed England’s main plus its fans England’s has one of the biggest audiences in the world, bigger then most national teams and now most of its fans cant even watch them in the comfort of there own home because digital tv institutions like sentanta has taken them.
Now I will talk to you about the key conceptual areas and how they relate to my topic first I will talk to you about audiences the audience has a big effect on my topic because the audience is were the money is mainly at, the audience has the power to make or break an institute. The audience I asked had the same views as me I wanted a more wide range of feedback so I gave more questionnaires out so at the end of it a gave out about twenty questionnaires and then I had a more varied response this told me exactly what I wanted I knew that sky was much better the sentanta its prices and channels tell you that.
Then there are the institutions the main institutions I am looking at are sentanta sky and itv and a slight bit into virgin these distributors are the most popular due to there exposure from advertising and there presentation as being good smart company’s. The institutions are the reason why I am even looking at this topic because they started this all of when they started to broadcast.
My conclusion is that I have really researched my topic in detail and that my hypothesis ‘Has ‘Sentanta Sports’ recent monopolisation of british football led to the exploitation of digital tv subscribers?’ has been clearly answered and I have found out that sentanta has used the English game and used the audiences to make more money I have found out that sentanta charge less money but for less channels and has in my eyes gained more viewers because it took the national team home games.